Collection: Blue Aurora

The Arctic sky has always been a source of wonder, and in Inuit traditions, the Northern Lights are seen as a symbol of joy—spirits dancing across the night. Our Blue Aurora design is a new take on our bestselling hoodie from the Greenland collection. It captures the magic of the aurora in deep blue tones reminiscent of the icy landscapes and starry northern nights. With only 100 pieces available, this limited edition blends nature, tradition, and timeless design in a tribute to Greenland’s breathtaking beauty.

All the photographs were taken by Marnix Fijen©